Youssef Raad

Youssef Raad, Gaming Lead at GroupM MENA since joining GroupM in January, Youssef Raad has emerged as a leading expert and thought leader in the power of gaming for brands. With a robust media background and a deep-seated passion for gaming and esports, Youssef brings unparalleled enthusiasm and insight into this rapidly expanding industry vertical. Over the last nine years, Youssef has built a reputation for developing best-in-practice, performance-driven media campaigns, working across client servicing media analytics and crafting effective marketing strategies for the likes of His long-standing passion for gaming and esports has led Youssef to prominence as an expert in marketing innovation and gaming. Youssef has long recognised the growth opportunities gaming presents and wants to see more brands using the many platforms available and creative canvasses they provide as a significant component of their marketing, not just as a one-off solution. His unique perspective and deep knowledge of gaming have led to remarkable activations and results for his clients, including the most recent Mentos and Esports World Foundation partnership of the first-ever Esports World Cup. Youssef is dedicated to harnessing the region’s increasing appetite for innovation and gaming to help his clients achieve their business goals.