Nada Hakeem

Nada Hakeem is the CEO and co-founder of Wetheloft, a prominent Saudi creative agency specialising in strategy development, brand building, social communications, and workspace cultivation. Additionally, she co-hosts the "Hakeem podcast," an Arabic thought leadership podcast focused on creative entrepreneurship and the business of expertise. With over 15 years of experience, Nada plays a pivotal role in leading the agency's creative department, driving business development, and overseeing strategy consulting for a diverse range of projects serving both local and international clients. Nada is not only a mentor in creative leadership but also an advocate for humanised management practices. Her passion lies in exploring the intricacies of human behaviour through disciplines like organisational psychology and human design. She prioritises understanding the "why" behind people's actions and motivations, aiming to empower leaders to focus on goal fulfillment, nurture leader accountability, and celebrate individual uniqueness, all in the pursuit of unlocking the fullest potential of both individuals and organisations. Her role as a grief ritual facilitator adds a unique dimension, allowing her to blend personal psychological growth with career development expertise.