Hussain Abdrabalnabi
Hussain Abdrabalnabi is the Executive Director of Marketing & Digital at Alat, a PIF company, and a leading voice in the Middle East's digital transformation. With over two decades of experience, he advocates for "augmented humanity," ensuring that technology remains human-centred. Hussain focuses on delivering seamless, innovative customer experiences that meet evolving digital expectations. As a key supporter of the KSA Vision 2030 program and a member of the Saudi Leaders 2030 initiative, he is dedicated to developing the next generation of Saudi tech and marketing leaders. He is also a fellow of the Chartered Institute of Marketing and a member of The Marketing Society.