Edmond Bouez
GM of Sales, Saudi Signs
For over a decade, I've navigated the dynamic evolution of Saudi Arabia's media landscape. As General Manager of Sales at Saudi Signs Media, I oversee operations in Saudi Arabia and the UAE, witnessing unprecedented growth in outdoor advertising. My experience spans business development, media planning, and building a robust client network. Adapting to new technologies and market demands, I've seen our industry flourish, offering advertisers unparalleled opportunities in a burgeoning media environment".