Catherine Bannister
Chief Strategy Officer, TBWA\RAAD
As CSO for TBWA RAAD, Catherine believes in game-changing strategic thinking and leadership on behalf of clients’ brands. She joined TBWA RAAD in March 2024 bringing with her a wealth of strategic planning experience. Catherine has worked across many major categories including government, telco, financial services and FMCG. She has significant experience in the opportunities for brands in white space expansion whether in new geographies or incremental innovation in products and services. With TBWA RAAD, she has the pleasure and privilege to lead a talented and diverse range of strategists who leverage the twin superpowers of creativity and data.
