Bassem Elhady

Bassem ElHady is the Co-founder and Executive Chairman of Kijamii, a leading and award-winning advertising agency in the MENA region, recognised as the Independent Agency of the Year at the Dubai Lynx. With offices in Dubai, Cairo and Riyadh, Kijamii has become a prominent name in the industry. Originally graduating as a computer engineer, Bassem shifted his career to pursue his passion for media and advertising. Under his strategic leadership, Kijamii has successfully expanded across the MENA region, partnering with some of the world’s most beloved brands, including Netflix, Google, TikTok, Liverpool FC, Chelsea FC, and LaLiga. The agency offers a unique blend of consumer insights, creative, paid media and production services, crafting integrated experiences that drive impactful results.