Bassel Kakish

Bassel Kakish assumed the role of CEO in April 2021, managing professionals across various disciplines spanning technology, marketing, creative, media and PR. With 20+ years at Publicis Groupe, Bassel has held various strategic roles, including Chief Financial Officer, Chief Integration Officer, and co-Managing Director of Publicis Sapient in the Middle East. Under his leadership, Publicis Groupe has integrated operations across Creative, Media, and Sapient. He combined various Groupe functions with building a modular approach for clients’ business problems in a seamless manner driven by the alchemy of creativity and technology. As CEO, he is focused on strengthening and expanding the Groupe’s offering to help clients succeed through disruptive creative strategy, analytics and insights.