The transformation of the Kingdom has only just begun. Any brand created today needs to flourish, as we accelerate towards the Vision 2030 and everything that lies beyond. New brands should not just keep pace but aspire to be at the forefront, as the transformation of the Kingdom continues. This session will explain how the BSF brand is based on the principles of an operating system – designed to establish intuitive foundations and continually respond, update and evolve. We will explore the ideas of designing tools, not rules, and creating a brand that lives seamlessly across physical and digital realms, unifying everything from billboard to button, and creating a brand that scales and personalises from personal customer to multinational corporation.
- What makes a Saudi brand unique? How can heritage, legacy and tradition inspire innovation?
- What is the role of purpose and brand story in creating brands that have an emotional resonance with audiences?
- How to create brands that are fit for the future, blending tradition and innovation whilst staying true to the roots of a business?
