Legacy brands such as NBA, Chanel, Coca-Cola and Rolex have all stood the test of time and will continue to delight for years to come. But what is the secret formula that gives these brands the gift of longevity? According to Siegel+Gale, the answer lies in a blend of innovation and heritage led by the guiding principle of simplicity. This insightful session will take the audience through the annals of brand history, revealing the timeless principles that underpin the success of iconic household names, including Fabergé©, Tirlán and DXC.
- How to navigate changing consumer expectations while staying true to their cultural essence?
- How does the fusion of innovation and tradition not only cement a brand’s place in history but also propel it forward into the future, bringing the brand’s employees along for the ride?
- How to strike the balance between honouring heritage and embracing evolution, ensuring your brands remain relevant and revered for generations to come?
