With the advent of newer and better Artificial Intelligence and powerful language-based models like ChatGPT or Midjourney, it’s becoming apparent that AI-influenced creativity is here to stay, and it’s up to us to integrate it into our processes, ensuring the highest quality standards possible. As creative leaders, it’s fundamental to understand these tools the same way we do Photoshop or 3DS Max, as at the end of the day, they are here to help creatives super-power their output, not hinder it. Zac Gould from Imagination will illustrate how to use AI in creativity effectively, reducing the amount of time to get to a great result, and what are the limitations of the current AI-based tools.
- Is AI creativity actually cheaper than traditional creativity?
- What happens to craftspeople and specialist talents that rely on a lot of the tasks that AI is replacing?
- Does using tools like Midjourney genuinely improve the result either by output or time? Would integrating tools like PromeAI, which utilise powerful engines based on sketches and artistic input, be an effective solution?
