In a marketing landscape with limited resources, creativity can take a hit. This session explores the concept of Jugaad (frugal innovation) and its potential to transform marketing challenges into opportunities. By embracing resourcefulness and out-of-the-box thinking, marketers can unlock a wellspring of creative solutions. This session will explore practical strategies like brainstorming with constraints, fostering collaboration with internal and external partners, and leveraging technology as a force multiplier. To illustrate the power of Jugaad, Kim Mascarenhas will showcase real marketing campaigns that triumphed despite limitations.
- What is Jugaad and how can it transform marketing challenges?
- How can we unlock creativity even when resources are scarce?
- How to implement the Jugaad mindset in daily marketing work?
