This session will provide attendees with a rare, behind-the-scenes look into the mindsets, creative processes and leadership approaches of some of the most influential CCOs in the creative industry.
- How do the panellists define creativity and how has this definition evolved with the changing landscape of the industry?
- Speakers will share their most favourite and memorable creative campaign, delving into the reasons for its success or failure
- What are the key challenges faced by Chief Creative Officers in fostering an environment of innovation and creativity within their organisation, especially in the context of Saudi Arabia’s unique market and cultural landscape?
