In the world of automotive marketing and communication, a common issue that often arises is the misapplication of both emotional and functional messages, causing many car brands to rise and fall quickly in the Saudi market. While emotional messaging appeals to consumers’ desires and aspirations, functional messaging provides the rational justification for making a purchase. Both these elements are essential in creating a well-rounded marketing strategy that addresses both the emotional and logical aspects of consumer decision-making.
- Why is it important to understand the difference between emotional and functional messaging?
- What are the best practices, key considerations and practical tips for creating compelling campaigns that leverage the power of both emotional connection and factual information?
- What is the recipe for success in marketing automotive brands?
