The human mind is a complex and intriguing machine with thoughts, emotions and biases constantly influencing our decisions. This session will explore how principles from psychology, neuroscience and behavioural economics can be harnessed to drive specific behaviours and create more effective and persuasive marketing campaigns.
- What are the most common cognitive biases that affect our decisions as individuals and as a society?
- How can behavioural science principles enhance marketing strategies to influence a specific behaviour?
- How do brands & marketers apply behavioural insights? (including real-world examples – both ethical and not-so-ethical)
